April is arguably the most exciting month of the year on campus. The academic year is building to its momentous close, and the calendar explodes with amazing events happening almost every day. Since part of our charge is to tell the Tufts story, and these events are a critical component of that, we considered how to better convey it. Sure, we have made strides streamlining our events promotion via the Featured Events on the University Events Calendar (which also feeds to our News & Calendars page, select pages on the upper level of Tufts.edu, as well as the university-wide Infoscreens), but what about covering said events? After all, it's all about the experience.
Enter live-tweeting. We have experimented with this in the past for Commencement, Matriculation and the Beelzebubs' finale on "The Sing-Off," but the concerns is always that it floods our main channel. Enter @TuftsLive, a Twitter channel dedicated to live, real-time event coverage.
So far, we've covered two events, and initial feedback is positive. We have a few more coming up, with one potential surprise in the works, and we're excited about the promise of integrating more real-time coverage into our regular communications efforts.
What do you think? We'd love to hear your feedback.